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  • Google’s New Interest-Based Advertising

    It’s going to be big.
    Google announced today that it will begin using ‘interest-based’ advertising techniques in order to provide advertisements that are more relevant to you.  This means that, instead of visiting a puzzle website and only see ads about puzzles, Google can now show ads that are relevant to what you previously viewed.  If [...]

    Mar 11th, 2009 | Filed under Advertising, Search Engine Stuff
  • World Wars – Search Engine Results

    I’ve noticed something a bit funny over the last couple months.  It is for the search phrase “world wars” (not included in quotes).  If you search that phrase on Google, the top result is not the World Wars.  Instead, the top result is the game called “World Wars” on addictinggames.com.  If you search on Yahoo, [...]

    Mar 6th, 2009 | Filed under Search Engine Stuff
  • Interviewed by Google

    Today I was interviewed by Google.  It was from the press team, specifically the Adsense press team.  They basically wanted to ask about how I got started, how I plan to proceed, how Google has helped me, etc.  It was for their “success stories” page.  So I may potentially be on there sometime soon.  It [...]

    Dec 22nd, 2008 | Filed under Advertising, Search Engine Stuff
  • Beginning an Adwords Campaign – Tip #1

    When building a PPC campaign with Adwords, it can be frustrating making it work. My first tip is this:
    Make sure your ads are approved. Google reviews ads that are posted, and if your ad doesn’t comply, it will be disapproved. You may not even noticed that it is disapproved until you actually go [...]

    Dec 20th, 2008 | Filed under Advertising, Search Engine Stuff
  • Google Adsense/Analytics Integration, and Ad Manager Updates

    Today I was pleasantly surprised to finally have my Adsense account hooked up to my Analytics account. A couple months ago, Google announced that they would allow certain users to merge their Adsense and Analytics accounts to make the better of their ad performance. Today, mine was activated. I haven’t had the [...]

    Dec 18th, 2008 | Filed under Advertising, Search Engine Stuff
  • Using Google Calendar to Manage Ads

    I noticed that I would often place direct ad sales on various parts of my webpage and then I would forget when to take them down since I had so many.  I then thought of simply using Google Calendar to manage my ads.
    Whenever I place an ad, I simply create an event in my calendar [...]

    Nov 15th, 2008 | Filed under Advertising, Search Engine Stuff
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