Several months ago, my Google Adwords account stopped running.  I’ve had this account since 2005, but hadn’t started using it at all really until early 2009.  I wasn’t sure why I went from several million impressions a day to 0 overnight.  There was no notification in my email, nor in my account when I logged [...]

If you use Adwords for advertising, and if you’re not using Google Conversion Optimizer, you should be.  The results may be quite surprising. On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14% How it Works: Observes: Conversion Optimizer studies your conversion tracking data to figure [...]

As shoemoney has brought up many times, Adsense is typically not the most efficient option to generate revenue on your website (simply follow the money and you’ll know why).  However, it is nice for people who aren’t used to internet advertising because Google allows you to setup advertising in minutes and you can generate revenue [...]

As much as people cut down on MSN Adcenter, I actually like it; for the most part.  Relative to Google, they are quite small.  But bids are much lower, conversions are decent, and you can still make a lot of money with Adcenter.  The thing I hate most is their ad disapproval system.  When an [...]