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  • If you’re not using Conversion Optimizer, you should be

    If you use Adwords for advertising, and if you’re not using Google Conversion Optimizer, you should be.  The results may be quite surprising.
    On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%
    How it Works:

    Observes: Conversion Optimizer studies your conversion tracking data [...]

    Mar 20th, 2010 | Filed under Advertising, Search Engine Stuff
  • Ad Manager Adsense targeting vs. Standard

    As shoemoney has brought up many times, Adsense is typically not the most efficient option to generate revenue on your website (simply follow the money and you’ll know why).  However, it is nice for people who aren’t used to internet advertising because Google allows you to setup advertising in minutes and you can generate revenue [...]

    Jan 26th, 2010 | Filed under Advertising, Search Engine Stuff
  • Why Microsoft Adcenter Can Suck

    As much as people cut down on MSN Adcenter, I actually like it; for the most part.  Relative to Google, they are quite small.  But bids are much lower, conversions are decent, and you can still make a lot of money with Adcenter.  The thing I hate most is their ad disapproval system.  When an [...]

    Jul 27th, 2009 | Filed under Advertising, Search Engine Stuff
  • My Top 5 Best Google Products

    Here is my list of the top 5 Google products that I use all the time.
    Google Analytics
    Provides high quality stats about website traffic.  Absolutely amazing, and 100% free.
    Google Adsense/Adwords
    Google advertising and it is enornmous.  The program alone brought Google over $21 billion in revenue in 2008, Google main source of revenue.  And it is only [...]

    May 28th, 2009 | Filed under Search Engine Stuff
  • Similar Images in Google Search

    Check it out here:
    http://similar-images.googlelabs.com/
    Google can now help you find similar images based off appearance, instead of words.

    Refine your image search with visual similarity
    Similar Images allows you to search for images using pictures rather than words. Click the “Similar images” link under an image to find other images that look like it. Try a search [...]

    Apr 20th, 2009 | Filed under Search Engine Stuff
  • Yahoo’s New Targeting Options

    I got this email today, it should be interesting how well it works out. I’m glad they decided to give it a try:
    New Targeting Options Now Available
    Yahoo! has rolled out new audience targeting capabilities that can help you reach more of the audience you want at the right time, right place…and at the right [...]

    Mar 17th, 2009 | Filed under Advertising, Search Engine Stuff
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