If you use Adwords for advertising, and if you’re not using Google Conversion Optimizer, you should be.  The results may be quite surprising.
On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%
How it Works:

Observes: Conversion Optimizer studies your conversion tracking data [...]

As shoemoney has brought up many times, Adsense is typically not the most efficient option to generate revenue on your website (simply follow the money and you’ll know why).  However, it is nice for people who aren’t used to internet advertising because Google allows you to setup advertising in minutes and you can generate revenue [...]

One of the questions that I get asked the most is how to choose an offer to promote, specifically for CPA offers. I also hear this question getting asked all over. The answers are normally something along the lines of “look at the top offers report from your AM” or “look at trends [...]

So you want to improve your landing page CTR, but not sure what to improve.  The best thing to do is to split test variations of your landing page and see which one performs best.  Google Website Optimizer is perfect for this.  However, you’re conversion page isn’t your site, but the offer page or some [...]

Insertion Code

Description

User Query

Word Displayed to User

{queryterm: default text}

All words in the keyword are displayed in lower case

car insurance

car insurance

{Queryterm: default text}

First letter in the keyword’s first word is displayed in upper case

car insurance

Car insurance

{QueryTerm: default text}

First letter in every word in [...]

As much as people cut down on MSN Adcenter, I actually like it; for the most part.  Relative to Google, they are quite small.  But bids are much lower, conversions are decent, and you can still make a lot of money with Adcenter.  The thing I hate most is their ad disapproval system.  When an [...]