If you use Adwords for advertising, and if you’re not using Google Conversion Optimizer, you should be.  The results may be quite surprising. On average, campaigns adopting the Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14% How it Works: Observes: Conversion Optimizer studies your conversion tracking data to figure [...]

It is March 20th, and I am sitting in my room in my flat in Leeds thinking about all the great memories I have had over the last 7 months, and all the great memories yet to come.  It is absolutely crazy to think that it is already March 20th.  Since mid-February, I have been [...]