http://www.pjkdirect.com/2009/03/googles-new-interest-based-advertising Affiliate Marketing, SEO, the Internet, Sports, and I Fri, 10 Feb 2012 22:54:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.pjkdirect.com/2009/03/googles-new-interest-based-advertising#comment-5655 Topics about Hobbies » PJKDirect.com : SEO, the Internet, Sports, and I » Blog Archive … Fri, 03 Apr 2009 14:55:53 +0000 http://pjkdirect.com/?p=256#comment-5655 [...] PJK created an interesting post today on PJKDirect.com : SEO, the Internet, Sports, and I » Blog Archive …Here’s a short outlineInterests, hobbies, lifestyles – are more stable, more fundamental characteristics of human behavior, thus it could be a way to dive into this new “universe of human interest” However list of interest in Ads Preferences Manager is very … [...] [...] PJK created an interesting post today on PJKDirect.com : SEO, the Internet, Sports, and I » Blog Archive …Here’s a short outlineInterests, hobbies, lifestyles – are more stable, more fundamental characteristics of human behavior, thus it could be a way to dive into this new “universe of human interest” However list of interest in Ads Preferences Manager is very … [...]

]]> http://www.pjkdirect.com/2009/03/googles-new-interest-based-advertising#comment-5377 Patrick Wed, 11 Mar 2009 20:05:14 +0000 http://pjkdirect.com/?p=256#comment-5377 Yep, no question. I agree that the ads preference manager doesn't reflect the natural diversity of interest. However, how many people will actually edit their preferences? The majority of the targeted market won't even know they are being tracked. Yep, no question. I agree that the ads preference manager doesn’t reflect the natural diversity of interest. However, how many people will actually edit their preferences? The majority of the targeted market won’t even know they are being tracked.

]]> http://www.pjkdirect.com/2009/03/googles-new-interest-based-advertising#comment-5376 Alex D Wed, 11 Mar 2009 19:28:01 +0000 http://pjkdirect.com/?p=256#comment-5376 Agree!This is very important step in right direction! The era of keywords is almost over! There is something more coming up – what people are interested, what are their “interests” and lifestyles? Interests, hobbies, lifestyles – are more stable, more fundamental characteristics of human behavior, thus it could be a way to dive into this new “universe of human interest” However list of interest in Ads Preferences Manager is very primitive and does not reflect natural diversity of interest. For example it list only 3 hobbies! The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com Agree!This is very important step in right direction! The era of keywords is almost over!
There is something more coming up – what people are interested, what are their “interests” and lifestyles? Interests, hobbies, lifestyles – are more stable, more fundamental characteristics of human behavior, thus it could be a way to dive into this new “universe of human interest”
However list of interest in Ads Preferences Manager is very primitive and does not reflect natural diversity of interest. For example it list only 3 hobbies!
The next step will be using cross-reference of interests. Like if you are already indicated interest in X you should be also interested in Y. The only site that has a list of practically all interests and cross-reference of them is http://www.interestmatrix.com

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