Beginning an Adwords Campaign – Tip #1
When building a PPC campaign with Adwords, it can be frustrating making it work. My first tip is this:
Make sure your ads are approved. Google reviews ads that are posted, and if your ad doesn’t comply, it will be disapproved. You may not even noticed that it is disapproved until you actually go into a specific ad group with the disapproved ad. The main reason that ads are disapproved is due to a non-matching display URL and destination URL. Make sure your destination URL will eventually end up at the display URL, or else your ad will be disapproved.
