I will begin posting my tips, suggestions, concerns, and ideas related to affiliate marketing. Today I will begin with my first tip.

PJK’s Affiliate Marketing Tip #1

This is directed more toward PPC advertising, but I will include it as an affiliate marketing tip since they are connected more often than not.  When creating a campaign of any kind, setup different ad groups. Now, if you have done any research at all, you will see this is quite a common tip. At first, I didn’t understand the point. I mean, why not throw together a list of 50-60 phrases/keywords, say with 10 of each “kind”, which makes 5-6 “ad groups” in one ad group? Well, breaking into ad groups allows for not only better monitoring, but also better customizations. For example, you can create different ad variations for an ad group called “cars” which has a bunch of different car terms. You can then create different ad variations for a completely separate group called “trucks”, and customize your ads from there. Since the ad is what the customer will see, it is quite important to make the connection of the keyword/phrase they are searching and the ad.