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Halfway Through 2014 – Good Reads

June will be over before I know it, and over half of 2014 is done. Where it all went, I’ll never know but much of this year has been good fun.  Today I moved to a new place,  and tomorrow a couple friends and I will travel more of Thailand for a few weeks. My friend from Romania is in Asia for a month so we will make the most of it.

In early July my roommate moves out to travel Europe, and my Romanian friend will stay in Thailand until the middle of July.  After that, the plan is to work on improving in a lot of ways (mentally, physically, emotionally), and use what I’ve learned this year to become a better person (and I hope to write about it). I look forward to what the rest of the year has to offer.

Good and interesting reads/videos:

Follow me on twitter @pjkmedia or on Facebook here. More to come soon.

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Jun 23rd, 2014 | Filed under Other, Thailand

Virtual Reality will overtake Real Reality

virtual reality

Oculus Rift virtual reality headset.

Virtual reality is coming, and it’s coming quick. I’ve been thinking about it a lot lately, especially after watching a couple talks by the Second Life creator, Philip Rosedale, and then more after Facebook bought Oculus Rift for $2 billion.  After watching an interview recently with the CEO of Oculus Rift, I’ve been enlightened to a few fascinating things:

  • Virtual reality emotions will eventually be “better” than real emotions. Right now with Oculus Rift you can feel like you’re standing on the end of the cliff, looking over.  But it is very very hard to actually step off it, even though you know you’re in a virtual reality. Now imagine spending many hours a day in this reality, you’ll likely forget you’re even there.
  • People will be falling in love in virtual reality. Crazy idea to think about, but it is going to happen, and happen very fast. Think about that idea: people falling in love in a virtual reality.
  • If virtual reality can give us tons of new experiences we otherwise couldn’t experience, and give us emotions we otherwise couldn’t feel, why wouldn’t we try it? Porn right now is one of the biggest addictions in the world, and it is currently 2D on a computer screen.  Now imagine how much bigger that addiction will be with virtual reality? It is baffling to think about. Imagine being able to put on the headset and then be sitting front row of any concert or sporting event you can think of.  You can then sell millions of “tickets” to the game from 1 seat, and the experience would be better than sitting in the upper back of the venue.
  • Gaming is also a huge addiction, now imagine the addiction in virtual reality?

It is only a matter of time before virtual reality becomes a huge part of humanity. Get ready for it, it is coming fast. The opportunities are endless. There are certainly lots of benefits, but also tons of big time side effects.  It will be interesting to see how it pans out.

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May 19th, 2014 | Filed under Other

25% into 2014 – Reading, Life, and Work


March is over in a day and I’m yet to finish my Philippines trip report from late last year.  It is long overdue, but nonetheless I’m still working on it and will finish it soon. I’m currently working on writing up several posts about language, life, sugar, and work.  All unique, yet interesting topics.

This year has been relatively relaxed.  I’ve been focusing a lot on my hobbies outside of “work”, reading a fair amount, and spending more time with local friends since I’ve been in Bangkok.  It is nice to stay in 1 spot for more than a couple months, but it also builds more drive to explore more places.  I think it is important to sit back at home and reflect every so often.  Otherwise you’ll become overwhelmed and unable to truly accept the experiences that you’ve had, often without even knowing it.

Good reads/videos for the month:

Follow me on Twitter @pjkmedia and like my Facebook page: facebook.com/pjkdirect

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Mar 31st, 2014 | Filed under Adventures

Inside the Online Ad Market – WhatRunsWhere

During the first quarter of 2011, 1.11 trillion ad impressions were shown in the US alone.  An impression is when an ad is shown on a page. Everytime someone loads a webpage and an ad loads, that counts as an impression for that ad. 1.11 trillion in the US alone! And that data is 3 years old so it is surely much larger today. People involved in the online marketing/advertising world are quite aware of the size of this market, it’s insanely rapid growth, and most importantly its potential.  3 billion more people are expected to be using the internet in the next 6-7 years as people in undeveloped countries get internet access.  The data doesn’t lie, and to anyone not aware of how big it is, I’d advise reading into it a bit.  I always laugh when I talk to a random person about what I do and how 99% of people insist they’ve never clicked an ad on Facebook or elsewhere.

Facebook generates billions of dollars each year from clicks alone, so no doubt many many people click ads.  And from the perspective of an advertiser like myself, an ideal ad is an ad which is user doesn’t know it is an ad.  Most people who browse the web would be suprised at how many ads there actually are, how often they actually do click them, and how much influence the advertising market has over the actions you take online.

With this said, the point of this post is to discuss a bit about WhatRunsWhere (WRW), which is a online ad intelligence tool.  Essentially it crawls the web similar to how Google searches the web, but WRW crawls the web for banner ads.  It then monitors how long ads are shown, where they are shown, who the advert is bought through, etc.  Other companies who want to buy advertising can use this data to find out which banner ads are performing best, where they are shown, etc.  It provides very valuable data that can be used to help media buyers (people who buy adverts online) scale out their advertising campaigns, get ideas from the best performing ads, and give insights into what websites are likely to perform for them.

You can search by advertiser (such as Coke), by keywords (such as drinks, or puzzles), or by publisher.  I did a keyword search for “amazon” and you can see below it shows all the ads related to “amazon”.  You can also pick between 5 different ad sizes, and text ads:

AmazonBanners

From there, you can click on individual banners and it will provide even more insight, such as:

  • How long the banner has been running
  • The traffic sources this ad is being run through (such as Adwords, direct buy, etc.)
  • The placements of this ad (what sites this ad is shown), along with the duration for each placement
  • The countries it is shown on in each placement, and the duration
  • The ad server running the ad
  • The destination URL/landing page of the banner

You basically get all of data of the advert, aside from its click through rate.  You can heavily use this data to your advantage.  For example, if an ad has been running for many months on a single placement, there is a good chance the advert is performing well for the advertiser.  Below is quick screenshot of the detail page of a banner:

amazondetail

 

There is a massive amount of data here, and what I’ve wrote only scratches the service.  Note that there is also WRW for mobile, where you can gather data on mobile adverts. Luckily, you can checkout all the features of WRW essentially for free using their 30 day, $1 trial.  Use for 1 month for $1, and you can cancel anytime.  If you’re a media buyer, want to see what your competition is advertising, want to get ideas from well-performing ads, learn from brand advertisers, or just want to explore the massive online advertising market, check it out.

Click here and Signup!

Further reviews on WRW:
FinchSells WRW Review
Convert2Media WRW Review
PPC.BZ WRW Review

 

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Mar 4th, 2014 | Filed under Adventures